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WIA Philanthropy

WIA Philanthropy Spotlight: Editha Mshiu
2026 Young Leader

DISCOVER THE NEW WIA YOUNG LEADERS 2026
10 November 2026

It is a pleasure to share your journey with our community, Editha!

Can you tell us briefly who you are and what you do?

My name is Editha Mshiu, and I’m the co-founder and CEO of Freshpack Technologies in Tanzania. We develop affordable cold-chain and food-preservation solutions that help small-scale vendors and farmers reduce post-harvest losses, protect their income, and keep fresh produce in 10 days.

What inspired you to start your journey or project?

I was inspired by seeing farmers and vendors lose fresh produce because they lacked affordable cooling. I wanted to create a practical solution that reduces waste and protects their income.

What are the key achievements or milestones you’re most proud of?

I’m most proud of growing Freshpack from an idea into a company serving thousands of vendors, expanding our production, and gaining international recognition for our innovation and impact.

Can you share with us one personal quote or belief that guides you?

I believe small, practical solutions can create lasting impact and transform people’s lives.

What advice would you give to other young women who want to create impact?

Start with the problem you care about, believe in your idea, and keep moving forward even when progress feels small.

What are you currently working on or planning next?

We’re focused on expanding Freshpack’s production, improving our technology, and reaching more farmers and vendors with affordable food-preservation solutions.

How can people support or follow your work?